Creating Transformative Experiences Original Designs Smooth Process

UI/UX Designer + Front-End Developer

Rosario Meza

I am a UI/UX Designer and Front-End Web Developer, with over 20 years of experience. My strengths are taking any idea or content and translating them into a fruitful web-based solution. As a designer and coder, I am able to craft elegant interfaces and turn them into clean and easy experiences for the end user.

What I Do

UX Design

As a user experience designer I can ultimate enhance the customer's experience by improving usability, ease of use and provide a better interaction between the product and the customer. This can all be obtained by organizing and executing research, wireframing, prototyping, building information architecture and using testing that will help us decypher what is best for your customer.

UI Design

As a UI designer, I focus on creating the look and layout of each page that goes live. By creating templates and implementing branding I am able to harmonize a website and give the customer the best experience possible.

Front-End Web Development

As a front-end web developer, I am able to build and develop websites with today's web standards while utilizing modern-day practices and web-technolgies. I can write clean and responsive front-end code that will be accessible and user-friendly.

Graphic Designer

As a graphic designer, I am able to define requirements, help visualize the customer's needs and create graphics such as illustrations, logos and layouts.



20+ Years of Experience


The College of New Jersey

B.F.A., Fine Arts and Animation

I obtained a Bachelors of Fine Arts degree specializing in 3D Animation at The College of New Jersey located in Ewing, New Jersey.

AVTECH Institute of Technology

Web Development Certification

I trained with AVTECH Institute of Technology in Piscataway, New Jersey and obtained a Web Development certification.


5/2016 - Current

UI Designer & Web Production Specialist

Update e-commerce website with new content assets utilizing company's Salesforce Commerce Cloud (fka Demandware) -- Translate design mock-ups into CSS, HTML & Javascript while following usability guidelines -- Trained new employees for new sister brand on utilizing e-commerce platform -- Defined best practices for responsive design, UI and user-testing to front-end development projects -- Helped increase visibility, conversion rates and user engagement by implementing SEO practices

5/2004 – 10/2015

Design Supervisor (Titles Held Prior: Web Designer > Senior Web Designer/Developer > UI/UX Designer)

Design and art direction lead on micro websites, print projects and brand standards -- Responsible for daily maintenance of company websites, digital assets and video production -- Redesigned and front-end developed a user-friendly, standard compliant and SEO optimized website for -- User interface design and front-end development for sister website, using ASP.NET MVC, JQuery, HTML and CSS -- Create information structures through content hierarchies, site maps, map workflows, storyboards, wireframes and navigational models -- Help increase brand recognition and unity through the creation of marketing emails, social media strategies, newsletters and other promotional print items -- Conduct A/B testing on landing pages to measure customer's engagement and experience -- Research the online trading market business trends and implemented and adjusted design and technologies onto our business websites

10/2000 – 09/2002

Web/Graphic Designer and Illustrator

Designed all graphic materials for human resource department -- Creation of custom logos, web site layouts and animation for company and clients (

01/1999 – 10/2000
Hachette Filipacchi Magazines, Inc.

Web Producer and Content Designer

Updated content for online magazines including the preparation of optimized images for website usage (,,,, and

01/1999 – Present
Selected Freelance Experience

Web Design & Development - Graphic Design, 2018-2019 – Implemented Wordpress website for beauty salon., 2017 – Created a website for a wedding event., 2016-2019 – Website development and handled all aspects of e-commerce solutions., 2016 – Created responsive landing page for a religious organization.

NaviSync, LLC., 2016 – Created responsive emails, InDesign layouts and Powerpoint presentations.

Meridian Health, 2016 – Created engaging responsive emails and newsletters.

Daron Worldwide Trading, Inc., 2014-2016 – Created engaging responsive emails and newsletters.

Icahn School of Medicine at Mount Sinai, 2013 – Print advertisements for the 911 Foundation., 2013 – Logo creation, SEO and WordPress theme design implementation., 2002 – Online web production for online version of magazine and NYC Fashion Week show.

Design Skills

Project/Design Management


Web Design & Development


Logo Design


Print Design


Software Skills

Adobe CC Suite


MS Office Suite


Salesforce Commerce




Coding Skills



Jquery / Javascript




CMS Development



My Works
Beauty Salon Wordpress Website

E-Commerce Website for Plus Size Retail
Beauty Salon Wordpress Website

Beauty Salon Wordpress Website
Media Project 2

Website development for a wedding event.

Wordpress Website for Professional Photographer

UI/UX Design for a Trading Education Online School

Wordpress Website for Trading Education Online School

Website Development for the Historical Town of Belleville, NJ

Daron Worldwide Trading Inc.

Marketing Emails
Meridian Health

Meridian Health

Marketing Emails

Marketing Emails

Marketing Emails

Marketing Emails

Marketing Emails Logo

Logo Design Logo

Brandywine Condominiums

Logo Design


Logo Design

Logo Design

Logo Design

Logo Design


Get in Touch

New Jersey

How Can I Help You?